Telecom Churn Management: The Golden Opportunity
Telecom Churn Management, The Golden Opportunity explains how and why churn is managed today. It discusses the Tele-centric (Customer Centric Telecommunications) model for customer management. The... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1893970051
ISBN13:9781893970052
Release Date:April 2001
Publisher:Apdg Publishing
Length:491 Pages
Weight:1.60 lbs.
Dimensions:1.1" x 6.1" x 9.1"
Customer Reviews
5 ratings
A Coherent Business Strategy
Published by Thriftbooks.com User , 24 years ago
This book by Rob Mattison articulates a coherent business strategy for telecomm in an era of competition. The basic principles of customer retention hold true for any service business. You should know your customer. This book will explain tools and techniques for doing just that and for marketing to that customer based upon the deep understanding of that customer's needs and motivations. Besides, it is a very readable text that communicates the core ideas effectively. Highly recommended for telecomm execs and for those suppliers who would understand the telecom provider as a customer.
Telco Churn Management
Published by Thriftbooks.com User , 24 years ago
This book gave me new insight into the issues facing telecommunications companies in today's volatile business environment. Customer churn is a pervasive and persistent issue in the industry and this book describes innovative new concepts and business models to manage this issue more effectively. The book provided plenty of food for thought and yet was easy to read and understand.
An excellent book on customer retention!
Published by Thriftbooks.com User , 24 years ago
Robert Mattison has done a great job by writing this book. If you are looking for a reference book that you could use as to how to retain your customers, this is the book you are looking for! As a CRM consultant in the telco area, I have no doubt that I will make very good use of the book in my next project! I recommend it to both consultants and also to all the telco marketing and customer service people.
Understanding churn made easy
Published by Thriftbooks.com User , 24 years ago
As an telecommunications consultant, I found this book amazingly easy to read and to understand. It has a straightforward approach and allows the reader to take actionable items. An important book for anyone dealing with churn in the telecommunications industry.
Mattison does it again
Published by Thriftbooks.com User , 24 years ago
Rob Mattison's book does an excellent job of simplifying the world of churn for the wireless operator. As the director of marketing for a wireless provider, figuring out how to approach the sticky issues of churn is a real challenge. This book, like all of the books that Mattison has written about telecommunications, provides me with a clear, simple formula for understanding and addressing these issues. I highly recommend this book to all telephone company executives.
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